Shopping is an everyday cultural act; it is inevitable, taken for granted. Entering into the world of shopping – the world of shopping malls – can be a Dantean voyage into hell or a redeeming ceremony of Communion. Everyone is familiar with this experience and knows what a mall looks like. This self-evident phenomenon is, however, the result of a highly complex process.
The designing of shopping malls is overseen by an army of planners, managers and scientists: there are consultants, re-launch analysts, a central association, mall magazines. 6000 guests and laboratories attended an annual convention in Las Vegas at which questions were investigated as where the gaze of a customer falls and how a “spontaneous” purchase can be induced.
Farocki shows how mall producers look at malls when they want to find out, for example, how passers-by move, where they stop and where they reach for an article. He adds these images to the everyday ones – and gives them a magical charge.
File Name : The.Creators.of.Shopping.Worlds.2001.mkv
File Size : 1484.07 MB
Resolution : 704×576 @ 772×576
Duration : 01:13:31
Video : AVC (AVC), 2 510 Kbps, 25.000 fps
Audio : AC-3 (AC3), 256 Kbps (CBR), 48.0 KHz, 2 channels, 1 stream
Subs: English (hardcoded)